Public Relations, relating to Who?


Markets in PR are conversations and as the public continue to learn and develop new ways to share content or knowledge. These markets are growing at a significant speed, faster than the companies targeting them.

Heather Yaxley of PR Conversations, has anticipated that while the communications industry continues to develop online, there are opportunities for public relations use its strengths in earning coverage, building online relationships and managing corporate reputation to continue its evolution. (Yaxley in Theaker 2012, p.431).

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